Thursday, February 21, 2013

Be Aware of Thursday Night Scandal

It's a show that has captivated audiences by the number and its only in its sophomore season. ABC Network's Scandal has sky-rocketed to be Thursday's biggest drama. But with aging show Grey's Anatomy losing its viewers in the key demo, could Scandal possibly be taking over the 9/8c spot?

Both Grey's Anatomy and Scandal are created by the brilliant Shonda Rhimes and have had its share of  success in the Thursday night line up. Grey's Anatomy, now in its ninth season, has managed to keep viewers hooked this season with cast shake-ups and interesting story lines (Hospital being bought out). Most of the core cast are contracted for one more season. But last Thursday, for the first time, Scandal beat Grey's Anatomy in the key 18-49 demo. Which raises the question for the upcoming 2013-2014 season, if this keeps going, will the network consider moving Grey's Anatomy to another night?

It is not official, nor is the possibility of it, however it is something to be considered. For the past four years ABC has not been successful finding a lead in show before Grey's. After "failed shows" aka: Last Resort, Flash Forward etc. ABC has suffered in that 8/7c position. With pilot season already underway and February Sweeps about to end, network execs have some considerations about the upcoming fall season. 

Scandal has gained viewers with it's fabulous plot lines this season and has benefited from Grey's Anatomy since its their lead in. Even familiar faces from Grey's have become characters on Scandal. The promotion has gotten so big that fans of the show will do anything to watch. Scandal seems like its not stopping on gaining its ratings lead and if things keep going the way they are going, by May, the possibility of beating Grey's in demo and overall viewers could happen. Either way Grey's still is ABC hit show and brings in a lot of revenue. But they better watch their back because Scandal will definitely give it a run of its money. 

What do you think? Can you see Grey's Anatomy moving to a new night or will the line up stay the same?

Grey's Anatomy airs Thursday Nights at 9/8c followed by Scandal at 10/9c on ABC

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